Avia sportscear, the UK’s second-largest fashion retailer, has launched a ‘Stop Domestic Violence’ campaign to tackle the problem.
It has become the biggest retailer in the country to launch a domestic abuse awareness campaign in its stores.
The campaign features a series of posters, designed to help women to recognise and report their abusers.
The company says the posters help the majority of women who have experienced domestic violence to know that they have the right to report it to the police.
It also features a video that shows women and children using an interactive app to raise awareness of domestic violence.
Avia is now in the process of producing posters for a new campaign, which will be in all its stores in the coming months.
The company says it aims to raise $1m in its first year, which would allow it to help more victims.
The women featured in the posters include a 19-year-old woman who said she was abused as a child and was left in fear of her life and that of her family.
The poster also features two young women who are aged 17 and 19.
Both of them were assaulted in a domestic assault in their own home.
Avia said it wanted to make the posters a reality for women who were at risk of domestic abuse.
“Our aim is to help as many women as possible as soon as possible, but to also raise awareness for those who may be in the position they are in right now,” said a spokesperson.
“If you are in this situation, call the domestic violence helpline on 1800 737 732, or visit www.avia.com/stopdomesticviolence.”