What you need to know about the big dog sportwear boom

Sportswear brands have been selling more than 10m pairs of shoes each year in Australia, but the footwear boom is also pushing some big dog brands out of the game.

The big dogs are in a big hurry to cash in on the popularity of their brand name, with big brand names like Nike and Adidas now struggling to gain traction in Australia.

But what happens when the shoe industry starts to take a hit?

What can we expect when the big dogs finally get their claws into the sportswearing game?