Columbia’s Olympic women’s volleyball team has earned a total of $4.5 million in sales since it played in the 2010 Winter Games.
The team’s total revenue is $14 million.
The $4 million in Olympic revenue is a huge amount for a small program in a state that’s considered the most impoverished in the nation.
Columbian Athletics Director Scott Tinkler said the team has the potential to make $100 million over the next 10 years.
“If we can go back to the drawing board and get a little bit better, then that could be even bigger,” Tinkersaid.
Tinklersaid the revenue comes from a large amount of apparel sales, with the team’s sales reaching $9 million during the Olympics. “
And the athletes, they’re going to see a lot more revenue coming in.”
Tinklersaid the revenue comes from a large amount of apparel sales, with the team’s sales reaching $9 million during the Olympics.
The athletes also received a $1.8 million bonus to the team for its Olympic performance.
Colombia was awarded a $7 million allocation for Olympic Games participation.
“This year was the largest in our history,” Tunkersaid, who said the total was a significant amount considering Columbians’ economy is in the midst of a recession.
“Our economy is not at the bottom, but it’s a little lower than the national average, and we’re trying to make sure we’re not putting too much pressure on the economy and making it harder for people to get on their feet.”
Columbias women’s basketball team earned $3 million during this year’s Games.
During the games, Columbians took home $2.5 billion for the Olympics, more than the entire U.S. economy.
Tinker said the women in the team, which was named for the state’s iconic mountain, are “very happy” to be a part of the Games.
“We’re extremely proud that they have been chosen to represent us on the world stage,” Tankersaid of the team.
“Columbia is known as a hotbed of sports and is a great place to have some of the best athletes in the world representing our state.”