Nike has unveiled its “The Future Of Sportswears” collection, which will hit stores in the US this week, including a range of sneaker silhouettes and the first Nike shoes to feature adidas technology.
The collection will be available for pre-order on Monday, and will be launched at adidas Originals in New York on September 18.
“This is the future of sportswearing,” said Jordan Brand director of design Jordan Shum, in a statement.
“Our vision is to create an environment where all people can live their dreams, and to inspire people to live their values and dreams.
It is the vision of a new generation of sports brands to make sports more inclusive, accessible, and meaningful for everyone.”
Shum also said the collection would celebrate “the passion and dedication of athletes, coaches, parents and families”.
Nike said the adidas “The Next Generation” collection would feature new silhouettes based on the new technology from adidas, Nike Fuel, Nike Zoom, Nike Boost, Nike Gel, and Nike Xtrat.
“We are thrilled to launch this collection, the future is here,” Shum said.
“Adidas technology, which has made sportswears so comfortable, comfortable, and convenient, has been the key to delivering incredible performance and the most comfortable footwear ever.”
The adidas sneakers in the collection include the Nike Air Zoom, Air Zoom Max, Nike Air Max 1, Air Max 2, Air Pegasus and Nike Zoom Zoom.
“The future of the shoe is now,” Shums said.
The “The New” adidas footwear will include new silhouets based on Nike’s technology.
“It is a vision for the future that has never been before, and now we are delivering it,” Shrum said.
Nike is also launching the “The Modern” adizero shoes in the range.
“Modern” footwear features “modern-inspired technology” including a mesh-lined upper, rubber outsole, and heel cushion.
“I am proud to be a part of a company that has inspired athletes, parents, and children alike with the promise of an inspiring future,” Shumi said.
Shum added: “The modern shoe is an iconic design, and we are thrilled that we can offer the perfect platform for athletes, their families, and athletes everywhere.”
The Nike Origals show will feature a range to promote the new line.
Nike Sportswearing is a global lifestyle brand that represents more than 90% of the world’s footwear brands.
It has a global presence in more than 150 countries and is based in Tokyo, Japan.