Sports and athletic wear is becoming increasingly mainstream, and the latest trend is the growing number of women’s footwear brands.
That trend is a direct result of a partnership between Adidas and grain manufacturer ArcelorMittal.
Arcelor has partnered with Adidas to sell grain sportwear, called grain.
Adidas has long been a big supporter of the grain industry, and it has invested in some of the largest grain companies in the world, including Arceteros and Arcecor, which are owned by the grain giants Cargill.
The company is also the parent company of the U.S. grain marketing arm, Grain Marketing.
It has also been a longtime supporter of women, with its athletic wear brands such as Arcemor and Sportswear by Sportswax, among others.
Now Adidas is looking to grow its participation in the grain business by making its own grain-based footwear, called “cls,” for women.
“The goal is to bring a great new look to women’s athletic footwear that will appeal to the new generation of women and make them proud of their heritage,” said Anshul Gupta, senior vice president of the footwear and apparel division for Adidas North America.
“We’re excited about what’s going to happen in the sports footwear and athletic apparel business, and we look forward to working with the athletes and brands of the future to further our partnership.”
The Cls line is set to launch in September, with an initial retail price of $149.99.
Adidas plans to sell a variety of brands in the new line, including Cls, Cls Sportswox, Clos, Cles Sports, Clix, and Clix Sportswap.
The Cls range will also include a women’s shoe and a women-only product.
Adidas will begin selling the Cls Sports footwear in the U, Australia, and New Zealand in March 2019.