Sportswear giants Nike, Under Armour and Adidas are using a clever marketing strategy to cash in on the Super Bowl.
They’re using their brands’ brand image to make millions of dollars off the spectacle, while the ads are selling out fast, the ad industry trade group Ad Age reports.
The ad companies are spending millions to buy ads in the lead up to Super Bowl LI, Ad Age says, and they’re hoping to boost their brands by using their brand name.
The companies are also paying to put ads in places where people can’t access them.
The Super Bowl ads are the biggest spenders at the moment.
Nike’s ad in Atlanta is the highest-grossing ad on YouTube with an average of nearly $1 million per spot.
Adidas’ ad in Los Angeles was also the highest in a city with less than 100,000 people.
It’s not clear how much the ad companies have spent on advertising in the cities they’re in.
The Super Bowl’s marketing budget has been around $6 billion so far, according to the National Association of Broadcasters, so the money could be spent much more efficiently.