With the US stock market tanking and the world in a state of panic over a possible global recession, Nike is on a mission to help consumers save money.
A few weeks ago, the American company announced a big new ad campaign that has a new twist – it is using its iconic Nike logo to promote the new sportswares in America.
The campaign, which has been running in America since the middle of February, has been described as the first commercial for Nike’s Headwear brand in America and it’s aimed at people in need.
It will feature Nike’s iconic logo, and the word “PACKS”.
“You’re going to see a lot of people buying Headwear, not just on the street, but in stores, too,” Nike Vice President of Branding and Marketing Kevin B. Brown said in a statement.
“In the US, Headwear sales were down 2.5 percent in January, and now they’re up more than 50 percent.”
A new ad for Nike Headwear is a clever one, and it might just help to lower consumer prices.
In the ad, we see a young couple sitting on the couch, with the words “I’m not wearing the Headwear” written in marker on the back of their suit jacket.
They both look to the right of the camera and the camera zooms out to show a woman in the background, and in the foreground, the Nike logo is painted on the left side of the jacket.
“We are going to be seeing this campaign in a lot more stores and in a few cities, so it’s going to really impact people,” Brown said.
Nike Headwear will go on sale in US stores on Thursday.
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