Nike has announced it will launch the world’s first ever fashion show at its new Dublin HQ, in the second major retail expansion of the brand’s portfolio in the capital.
The first edition of the show, featuring over 50 different Nike brands, will run from June 21-24 at the Dublin Convention Centre.
Nike is already the second biggest brand in the world behind Louis Vuitton, but its focus on sportswatches, accessories and sportswearing will expand into a new market in the coming years.
Nikes flagship brands include Air Max, Nike+ , Nikes Air and Nikes Running, with a further 13 brand new products expected to be unveiled at the show.
Nerf, the brand with the biggest collection of Nerf guns in the US, is also expected to make an appearance.
The Nerf line of Nerfing toys and toys, toys for kids, has sold around 2.3 million units globally, according to research firm Euromonitor.
The show, which will feature a range of different brands and designs, will also feature the first official unveiling of Nike+ on the retail front.
Nepal’s latest President, Narendra Modi, will visit Dublin next week and make an official state visit, in what is the largest trade mission of any country to the United States.
The State of the World’s Markets report is the first of many economic events to take place in Dublin over the coming months.
The company said that its second year in Dublin will see an increase in retail sales of around 15 per cent on the previous year.
It will also see a further 25 per cent increase in merchandise sales, which the company expects to reach $7 billion for the year ending September.
This will see the total value of retail trade increase by $2.8 billion, or 22.2 per cent.
The number of people visiting Ireland has increased by more than 60 per cent since the previous season, the company said.
It said it expects this to continue for the next five years.
The Dublin show is the company’s second retail expansion in the past two years.
In March, it launched its first store in Dublin and in October it launched the first store of its new brand, Nikes, in New York City.