Chinese sportswears are booming, but they’re still struggling to keep up with the demands of the modern consumer.
With Nike Sportwear, the brand has proven that the brand is still one of the world’s biggest brands in a globalized market.
“It’s like you’re an astronaut in space,” says Marko Mazzucchelli, Nike Sportwear chief marketing officer.
“We’ve been able to make this brand something that’s so unique, so unique in terms of the brands that it can’t be replicated.
I think Nike has a brand that’s very unique.”
It’s not just the shoes, either.
Nike Sport wear is the most popular Nike product, according to Kantar Worldpanel.
Nike’s flagship athletic apparel, the Air Max, is also a top seller for Nike Sport, and the Nike+ range of shoes is another major draw for the brand.
So what’s the key to success for Nike?
“I think what really makes Nike successful is the people that are Nike customers,” says Mazzuchelli.
“When you have that, and you’ve got the passion that they have for this brand, you really can’t do any wrong.”
The latest edition of Nike+ is now available in 10 markets, and will be available in New York, San Francisco, Los Angeles, Atlanta, Washington, D.C., and Chicago, among other cities.
Nike has also launched an online store with exclusive merchandise, including Nike+ shoes, sneakers, accessories, and more.
The brand is working to keep the brand on top of its games with a number of updates.
In March, Nike announced that it was rebranding its sports apparel and footwear brand to Nike+ for the 2020-21 season.
The brand’s new name and brand identity will also be announced later this year.
With so many brands on the rise and the demand for Nike+ so high, it’s not surprising that the Nike team is looking to make the company even more unique.
“It’s about building a brand for everyone,” says Chris Clements, vice president of product management at Nike+ and chief marketing strategist.
“People want to wear Nike, people want to buy Nike.
The key is to keep innovating and making great products.”
You can find out more about Nike’s new Nike+ lineup in the latest edition in the new issue of FourFourSecond, which will be published March 11.