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Tag: activ sportswear

How did it all go wrong?

Posted on August 18, 2021

Sports brands, such as Nike, have struggled to sustain their profits as their brands’ core business, apparel sales, have been squeezed.In recent years, some brands have been struggling with high sales volumes, which means they have less cash to invest in other brands.A recent report from Ernst & Young, a consulting firm, found that many…

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